The University of Bath is one of the top ten universities in the UK with an international reputation for excellence. The University Rugby Club is affiliated to Bath Rugby and is one of the leading University Rugby Clubs in the country. It is also part of the BUCS Super10 – a league where the best ten university male rugby teams compete. Many players will go on to International Honours and plenty will already have them from age-grade rugby.

The club’s mission is for players to enjoy the experience of being better educated, better at rugby and better people. They approached SA Group and discussed their objectives, and subsequently our trainers planned some sessions focused on Culture, Communication and Leadership to take place over the course of three weeks.

Capabilities Employed

The Challenge

Culture and attitude were at the forefront of the areas that the coaching staff wanted to address. An inclusive culture is an easy thing to discuss, and even suggest that you have; but actually ensuring your actions and words align with that desired inclusivity is where the real challenge lies. As a consequence, communication and leadership were also key target areas to develop.

The Solution

The SA Group team formulated and conducted the training sessions based on past successes from similar clients. These were specifically tailored to suit the objectives of Bath University. Our trainers empower candidates to be great leaders by becoming better prepared, informed and equipped to deal with any situation.

SA Group provide training to Bath University Rugby

The Result

The session was a success and ideas generated during the sessions have been implemented in the pre-season games. Participants have been regularly practising the techniques discussed.

“The training offered hard hitting insights and detailed strategies for improving communication. There was concise leadership guidance that they could relate to and make use of within their own context, university journey, and beyond.”

Aaron James, Head of Rugby at TeamBath

Next Phase

SA Group trainers continue discussions with the University of Bath Rugby Club to ensure continued success, and evaluate whether any further sessions are required.